Archive for the ‘itms’ tag
iTunes Introduces Complete My Album
Apple announces today that it will add a new feature to the iTunes Music Store (iTMS) called Complete My Album. The premise of this features is that people should not be penalized for trying out an album by buying only on track, only to have to buy the track again in order to gain access to “Album Only” content. This feature is only valid for six months after the initial purchase, but that should be a sufficient period of time for most listeners.
I was actually looking for this sort of feature just recently. This move should strengthen the iTMS business model.
