ndmckinney|net

Sun Microsystems, one of the stalwarts of the computing industry, has a simple motto: “the network is the computer.” Yesterday, Google took that motto to an entirely new level with the announcement of it’s Chrome OS.

Details on Chrome are sparse (which has not stopped technology writers from writing ad nauseum about all the features it will have). What it appears from Google’s press release, however, is that Chrome will be an incarnation of the old “network computer” (NC) concept, where the bulk of the computing will be conducted on centralized servers. Rebranded “cloud computing”, this server-centric model is the latest fad.

NCs have a significant limitation not found in personal computers: to fully function, an NC requires a constant, reliable network connection. Chrome will likely utilize Google’s “Gears” framework. Even so, the dramatic push of an entire operating environment to the web seems both radical and unwise. When Gmail went down for several hours earlier this year, the world panicked. The harm caused by a Gmail outage will be miniscule compared to an outage of thousands of computers.

It is far too early to tell if Chrome will be a mere dumb terminal or something far more sophisticated. A number of important questions also remain to be answered, such as how open the Chrome platform will be, the willingness of people to adopt a new operating platform, and the response of the existing operating system developers.

According to a number of news sources, the FTC stated today that it will not oppose the proposed acquisition of DoubleClick by Google. The proposed deal, at US$ 3.1 billion deal would make Google the largest internet advertising company in the world.

However, the European Commission has not yet ruled on whether or not Google’s proposed purchase of DoubleClick violates Article 139/2004 [rules on merger control]. A ruling on this is due by April 2008.