Celebrex: “We’re no worse than the competition”
Celebrex, the NSAID pain reliever that was vilified in media years ago, is back with a new ad campaign. It’s been on the air for a while, but I’m finally irritated enough to comment on the ad.
There are three major problems with this ad:
- The outlines of the drawings are made from disclaimers and warnings. Nothing says “take this drug” like
- The overall message of the advert seems to be “don’t blame us. If you didn’t have such bad joints, you wouldn’t need to take a risky drug in the first place.”
- The other theme of the advert seems to be “everyone else has side effects, too, so why not take Celebrex?”
I know the major pharmeceuticals are hurting for revenue, but this advert just makes no sense.
